Hurtwood Media A2 - Shot List

Shot List

Hurtwood Media A2 - Risk ascessment and Health check

Here I have created a table, detailed with all the possible risks and problems that could occur ono our shoot day and how we'd deal with the issue if we were unlucky enough to come across it.

Risk Acessment Table

Hurtwood Media A2 - Studio check

To be able to write our Risk Assessment we had to go into the studio and check around for some risks and hazards.

Below is a video of some of the things we found:

Hurtwood Media A2 - Further investigation into artist image

Below are some artists pages that we think fit our kind of image and look.

The way you present yourself as a band or an individual is extremely important as people make a judegment and first impression immeadiately.
As the modern day continues to grow and become a basis of peoples lifes, people will rely on websites such as these to gain information and research details about them.

http://www.thesaturdays.co.uk/

http://www.jmonae.com/

http://www.stooshe.com/

^^ http://www.gwenstefani.com/ 

http://www.nodoubt.com/#!news -->

Hurtwood Media A2 - Exploring album artwork possibilities

Okay, so we've recieved a load of inspiration from a variety of artists and now we're looking at mainly the IMAGE!

This invloves us coming up with an album cover and design that fits our theme and actracts our target audience. Some of the following are examples of some bands that have a similar look to what we intend to base our design around.

First of all Caro Emerald, her Retro and 'old school' feel that her album has is an element we'd like to portray in our album cover. Maybe we could do this by adding this 'drawing' type affect over an image of the girls that we'll capture on the day of the shoot.

Here is a link to her page which has more info on her: http://caroemerald.com/

This second album cover is named 'So Red the Rose' and is by 'Arcadia'.
I love the idea of an illustration for an album cover, if not maybe in the album booklet that we could consider including as part of the package.






 
Another aspect that I like about this cover is the amount of pure 'whiteness' that it includes. As our video consists of a large amount of purity and bold contrasts of black and white I think this will link nicely together. As well as this I think the pureness attracts the viewers eye.

http://www.arcadiacrew.com/index1.asp

This girl band is quite low key and unknown, and hasn't been a great success in the music industry.
However this album cover of theirs has a similar set-up as to what we've envisioned to do.









In this, I think the bands name is done in quite a tacky font and colouring aswell and I feel it ruins the cover as a whole. But the way the girls are positioned in the foreground and are individually powerful is an element I'd like to produce in our cover.

 Destiny's Child a girl band which is a perfect example of what we hope to achieve.
They have a reputation for promoting feminism and power. These of corse are elements that we want to portray throughout the creation of our band.

The album cover above is quite dated for our time period now but the set up of the girls is something we'd like to take further. They are in the foreground (simialr to the Stunners) and all dressed similary, making an impact on the viewer. The character on the far right, known as Beyonce Knowles, is a perfect, individual example. Her expression and body positioning is strong and this stregth has been emphasised by the contrast of the other three members.
Their smile makes them look innocent and weaker in comparrison to Beyonce, So we should definietly take this aspect into account when creating our cover and image.

Hurtwood Media A2 - Artist

 

From reading previous posts on my blog, you can see that the look we intend on creating is high fashion and based upon beautiful looks. At the same time we want our band to come across being itelligent, interesting and also politically socially active.

An artist that we feel has a simalarity to these qualities is a girl called 'Caro Emerald' as she crosses over our kind of image and also pushes the idea of faminisim.

 

 

 

Hurtwood media A2 - Our Target Audience

It is important to define our target audience so that we can focus on who it is that will be consuming our music and products.

It is useful for institutions and academics to be able to build up detailed accounts of how audiences are constructed.
We have to find ways and make sure there are ways of segmenting the audience.

This can be achieved both

DEMOGRAPHICALLY

and

PSYCHOGRAPHICALLY

 

DEMOGRAPHIC - Is where the auidnece is segmented according to various significant social citeria.

eg:

•  gender
• class
• race
• sexuality

JICNARS SCALE

 

1. A - Higher Management / Administration / Professional
2. B - Middle Management / Administration / Professional
3. C1 - Supervisory / Clerical / Junior Management
4. C2 - Skiller Manual
5. D - Semi and Unskilled Manual
6. E - Subsistence Income / Pensioners / Widows / Casual Labour / Unemployed

 

 

PSYCHOGRAPHIC (also known as lifestyle profiling) - Combines a psychological profile  of the consumer, with ideas about how they conducted theird life in the market-place.

Various attitudes are sorted into a number of distinctive categories, these are used to predict consumption.
 

VALS

Values Attitudes and Lifestyles classification system falls into this category and this is best known of the 'Psychographic Profiling' systems.

 

VALS

•  Actualisers - Successful, sophisticated, 'take charge' people with high self-esteem.
• Fulfilleds - Mature, satisfied, reflective people who value order, knowledge and responsibility.
• Achievers - Successful career and work-orientated peopel who like to feel in control of their lives.
• Experiencers - Young, enthusiastic, implusive and rellious.
• Believers - are constructive, conventional people with concrete beliefs based on traditional values.
• Strivers - seek motivation and approval from the world around them.
• Makers - Practical people who have constructive skills and value self-sufficiency.
• Strugglers - Chronically poor, ill educated, low skilled and without strong social bonds.
   

Teenage VALS

• TRENDIES - they crave the attention and admiration of their peers
• PURITANS - who wish to feel virtuous
• INNOVATORS - who wish to make their mark
• REBELS - who wish to remake the world in their own image
• GROUPIES - who just want to be accepted
• DRIFTERS - who are not sure what they want
• DROP-OUTS - who shun commitment of any kind
• TRADITIONALISTS - who want things to stay as they are
• UTOPIANS - who want the world to be a better place
• CYNICS - who have to have something to complain about
• COWBOYS - who want easy money

Our target audience consists of the following:

 

> Young woman aged 16-22

> Secondary fans, woman 33 - 40's

 

Fashionista's

 

Feminists

 

Strength

 

Rebellion

 

Taking the JICNARS scale into consideration, we've highlighted that our band falls into category:

 

A

B

&

E

 

For the VALS we've chosen the following:

 

ACTUALISERS

&

EXPERIENCERS

 

 

 

As for the Teenage VALS we feel our band falls into:

 

 

TRENDIES

REBELS

&

UTOPIANS