Hurtwood Media A2 - Artist

 

From reading previous posts on my blog, you can see that the look we intend on creating is high fashion and based upon beautiful looks. At the same time we want our band to come across being itelligent, interesting and also politically socially active.

An artist that we feel has a simalarity to these qualities is a girl called 'Caro Emerald' as she crosses over our kind of image and also pushes the idea of faminisim.

 

 

 

Hurtwood media A2 - Our Target Audience

It is important to define our target audience so that we can focus on who it is that will be consuming our music and products.

It is useful for institutions and academics to be able to build up detailed accounts of how audiences are constructed.
We have to find ways and make sure there are ways of segmenting the audience.

This can be achieved both

DEMOGRAPHICALLY

and

PSYCHOGRAPHICALLY

 

DEMOGRAPHIC - Is where the auidnece is segmented according to various significant social citeria.

eg:

•  gender
• class
• race
• sexuality

JICNARS SCALE

 

1. A - Higher Management / Administration / Professional
2. B - Middle Management / Administration / Professional
3. C1 - Supervisory / Clerical / Junior Management
4. C2 - Skiller Manual
5. D - Semi and Unskilled Manual
6. E - Subsistence Income / Pensioners / Widows / Casual Labour / Unemployed

 

 

PSYCHOGRAPHIC (also known as lifestyle profiling) - Combines a psychological profile  of the consumer, with ideas about how they conducted theird life in the market-place.

Various attitudes are sorted into a number of distinctive categories, these are used to predict consumption.
 

VALS

Values Attitudes and Lifestyles classification system falls into this category and this is best known of the 'Psychographic Profiling' systems.

 

VALS

•  Actualisers - Successful, sophisticated, 'take charge' people with high self-esteem.
• Fulfilleds - Mature, satisfied, reflective people who value order, knowledge and responsibility.
• Achievers - Successful career and work-orientated peopel who like to feel in control of their lives.
• Experiencers - Young, enthusiastic, implusive and rellious.
• Believers - are constructive, conventional people with concrete beliefs based on traditional values.
• Strivers - seek motivation and approval from the world around them.
• Makers - Practical people who have constructive skills and value self-sufficiency.
• Strugglers - Chronically poor, ill educated, low skilled and without strong social bonds.
   

Teenage VALS

• TRENDIES - they crave the attention and admiration of their peers
• PURITANS - who wish to feel virtuous
• INNOVATORS - who wish to make their mark
• REBELS - who wish to remake the world in their own image
• GROUPIES - who just want to be accepted
• DRIFTERS - who are not sure what they want
• DROP-OUTS - who shun commitment of any kind
• TRADITIONALISTS - who want things to stay as they are
• UTOPIANS - who want the world to be a better place
• CYNICS - who have to have something to complain about
• COWBOYS - who want easy money

Our target audience consists of the following:

 

> Young woman aged 16-22

> Secondary fans, woman 33 - 40's

 

Fashionista's

 

Feminists

 

Strength

 

Rebellion

 

Taking the JICNARS scale into consideration, we've highlighted that our band falls into category:

 

A

B

&

E

 

For the VALS we've chosen the following:

 

ACTUALISERS

&

EXPERIENCERS

 

 

 

As for the Teenage VALS we feel our band falls into:

 

 

TRENDIES

REBELS

&

UTOPIANS



 

 

 

 

 

Hurtwood Media A2 - Screen tests

Three of the Five girls for our music video where available today to do some initial screen tests and also to just give them a general overview of what our vision for this video is.

Afterwards, I was really reasured and excited about our choice as they all seemed really keen and also fit what it is we are looking for perfectly :)
Which is so reasuring!!

 
Dayana:

 

 



 Dayana is brilliant. She has a warm presence and knows when to have a laugh, whilst understanding the seriousness of our task. She also understands how to work a camera due to previous experience.



Amber:

Amber also has a great presence and works the camera well. She plays the guitar which is to our advantage and knows how to work the camera due to previous experience.


Anastasia:

Anastasia has a lot of energy which is great for stage presence! Although I have just met her, I feel like she is very keen and will fit in brilliantly with our whole video.

 

 

 

 

Hurtwood Media A2 - Our Song

 

 

 

 

 

DURAN DURAN - All You Need Is Now

 

Twitter feed to their page updates us with new information and also gives us an insight into who our Target auidence is.

Through looking at this page and recieving the regular updates we are more aware of current issues and things that they are up to:

 

https://twitter.com/duranduran

To the right of my blog is a online feed to the page, so we have instant access to their info.

 

Hurtwood Media A2 - Casting

Our video involoves having 5 main band memebers, all of which need to be girls and fit our image and criteria.

Luckily we have found people within our school community that fit this look:

A2 -->

Sunshine

 Dayana



 Gabriella




AS -->

Amber  Anastasia

I have emailed the group and the members that we have casted, breifly explaining our video concept the look, the song, and what it is we envision.

I also gave them the link to my Blog and also included the link to the song and lyrics so they can breifly view what they can expect twhen we soon organise a group meeting.

Hurtwood Media A2 - Organisation of equipment

Hurtwood Media A2 - Update

Yesterday, we maganed to contact the costume and make-up supplier for the school about what she may possibly have that fits our criteria to save us from going out and buying and spending money unnecessarily.

This was only brief as at the moment she is tight for time due to other commitments, but she was able to quickly answer a few queries.
She said she has suits/tuxedos that we could use, in addition to this she has a huge amount of make-up and its equipment that we could use for the girls and also as props for the Backstage set-up. Furthermore, she has a wide range of various jewerlley that she is willing to lend us.

But like I said before, at this current point in time she is unable to focus on our questions so she's asked if we could meet her breifly on Friday so she can show us the suits and various props that she is willing for us to borrow.

Massive Thank You to her!!!!!