Hurtwood Media A2 - Finally

Finally, after a good long three weeks we have finished editing our music video!!!

 

The completed video has been liked and agreed by the whole of our group and now we are waiting on hearing from the Luke (creative director ;D) for his confirmation.

 

Following from this, the video will be converted into HD making the video look much more clean and professional. In addition to this the exposure of the footage will be heightened, hopefully getting rid of the most obvious creases in the curtain/backdrop behind the stage. By doing this the stage and set up will look as professional as possible, and stop irritating me as much as this fustrates me massively.

Thankfully everything flows nicely and works well, especially with this addition of the change in exposure.
I emailed the girls and crew that contributed to the productino of this video and they all responded with happy and kind words which is very satisfying to recieve.

 



Hurtwood Media A2 - Progress Update

slight PROBLEM

When we arrived we discovered an area of our video was missing and a result had moved all the syncing out of place. We think this may have been due to us selecting the delete button rather then the back space.

Fortunately we were able to fix this and continue on with our editing sequence.

 

• We've decided that the quickest and easiest way of getting our rough cut done and layed down is to do a full performance sequence and then later we can filter in the 'Modelling' shots afterwards.

• Also we've learnt that we need to be causious about how we cut certain shots next to one another. For example going from a wide band shot to a shot of their feet as this causes confusion to the audience and wont flow as well as it could!

I think working down the body - head through hands, to feet - or

cutting from a wide shot to a mid-shot stops it from becoming to jumpy.

• When shooting we have 3 narrative scenes, so on the day we devided the track in the right 3 sections where the scene changes to save time with unnesscessary shooting. So when we're syncing shots that were filmed at different points of the audio they are difficult to adjust to the beat of the music track and so it takes more time to sync.

Hurtwood Media A2 - Editing progresssss

We're continuing with lip-syncing the 'Make-Up' shots, importing them from the bins and  laying them to the beat of the music. Making it easier to trim and cut from.

Then, we began to discuss as a group which shots should go after one another, working to and against making sure the shots fit well and don't cause to much confusion due to jump cuts. Of course our original shot list and story board don't apply to the footage that we now have so we have to accustom the 'process of elimination' seeing what works and doesn't. 




During the introduction of the music we've decided to focus on introducing each band member, through using close-ups making it obvious that they are wearing make-up - bringing the narrative of our video through to the audience!!! 

A problem we have is that we keep forgetting that this 

is a rough cut that NEEDS to be done by the end of the 

week !!

Hurtwood Media A2 - Editing Progress

This was the first day that we begun to put together our video, laying all out and starting a 'foundation' with the music track and video footage.

We started by attempting to edit and then lip-sync the two together but then remembered the quicker technique which involoves laying the track down first and syncing each shot along with the music. We could then cut/trim each shot down. Through doing this we could be certain that each shot was timed perfectly and it also saves a lot of time rather than the hassle the previous technique would have caused us.

THUMBS UP 

Hurtwood Media A2 - Beginning Editing

So all our footage from our shoot day was transported onto the apple mac's in our editing suite where we used the software 'Final Cut-Pro'.

Final Cut Pro is a professional non-linear editing software application developed by Macromedia and produced to work on Apple computers. The program supports a number of video formats, real time editing and numerous editing tools allowing us to change, manipulate and finally produce our music video.

Firstly we looked through all our clips that we took, mainly just out  of interest to see how they came out on screen!
Following this we created indivual bins to organise all our clips and make sure we knew where each of our shots where. This enables a more easy and accessible route to finding shots when putting our video.

We had four main bins:

1. Make-up > this is the first set of shots where the girls are all done up.
2. Lips > the girls each have no make-up on except for their lips.
3. No make-up > the last of the shots, where the girls have been stripped.
4. Photo shoot > the snaping and video of girls modelling.

Hopefully now the process will be much smoother and more accessible.

Hurtwood Media A2 - Website

In addition to our Twitter page, we are currently in the process of building a website which will allow people to interact and find further information about the band.

On here people will be able to access image, videos, current news of what the band is doing. Information regarding to tickets and merchandise will also be located on here, its a general area in which people will gain everything there is in relation to the band.

Selling their image is so vital and going about it in the right way is key! So we have to take into account the colour, themes and font we use as well as being careful as to what images and information goes onto the website incase there are any complications.

We've also embedded a LIVE Twitter stream so everytime there is activity it will be instant onto the page and accessable in every way :)

Hurtwood Media A2 - Twitter

We've decided that a great way to sell our band is to take advantage of the vast variety there is available to us in this current onlline age.

So we've taken the band to Twitter

Through doing this we are exposing ourselves to an even large audience, imforming them of news and information that people may find interesting.

We are able to upload images as well as videos that will add to the look of our band and also show the audience how 'on top' and keen we are in getting our name known and be an interest to the public.

Visit the site yourself, here --> http://twitter.com/Reportage1