Task 4: Who would be the audience for your media product?

From my earlier research (questionnaire) I identified that the likely target audience for my thriller is 15-30, both men and women. To confirm these finding I have decided to do another piece of research on YouTube.

Contagion has a similar plot, a disease spreads around the world and kills large numbers of people.

From looking at the statistics taken from the Contagion trailer I was able to see how many people viewed the clip and where. Above it shows that surprisingly the majority of people watching this is in fact male and at approximately the age of 25-54 which is much older than my earlier research suggested. Based on these results I have now realised that the target audience for our thriller will be predominately male. This may be the case because our film includes subjects such as science, political issues, world crisis's and other informative issues.