Task 5: How did you attract/address your audience - Hurtwood

The target audience is men aged 25-55.

Our Thriller falls into the 'Disaster Thriller' genre as it is based on the idea of the world's end of civilization as the result of a disease spreading and wiping out the majority of the population.
Issues such as these have recently been in the news and so people will be able to relate to topic and also its more realistic hence it being a more grown up thriller. Below is an example of an article showing a story that was in the news earlier this year, which is very similar to our theme:

A screen grab from our thriller, including a still from news footage and a microscophic cell from a virus.

Since looking at the results of what types of people watched the Contagion trailer (males 25-55) I've concluded that older males are more likely to want to watch our Thriller.

People with an older age are more likely to have an interest in medical issues and geographic disasters as our thriller addresses these issues and people of an older age tend to understand these better and also watch these as they could learn/argue how and why some of the issues talked about in the film happen. Also at this age people are more aware of the state and welfare of our planet as a whole and they may be interested in the understanding of surviving in these kind of situations. 

Another reason as to why I think that our Thriller will be more appropiate for men of an older age is because it is based on real life issues which these people appreciate and understand much more because they want something more thoughtful than the typical car chase. For example the issue referring to the Bird Flu crisis.

Additionally to the points above, our film offers an idealised fantasy of male power and intellegence; as well as stregth and good looks. This brave, intellegent and heroic character is something that men of an age like this enjoy to imagine and fantize about.

The clip above is taken from our Thriller opening, and this is an example of a scene that a male character (like described before) is stereotypically supposed to accomplish. If we were to include a female as the main character in film like this we would get a completely different response. Stereotypically women are not able to succeed in helping a scene like this, they aren't known to be hero's of the day. Also the reason for men coming to watch films like this would probably change, the female character would become an object to watch rather than the meaning behind the film itself.