Hurtwood Media A2 - Dancing in the Distraction factory

'Dancing in the Distraction Factory' is a book written by Andrew Goodwin which consists of his discussion about how the music industry is built and what it consists of.

When speaking about Music Video's he states that there are 3 main area's that video's fall into:

1. Illustration - Video shows what the lyrics say, its like a visual story. For example Madonna's song 'Pappa don't Preach'. This is a very rare type of video for stars to produce as most of the time the audience see's this as being more of a comical video and has a reputation for fans to create a parody which is produce for a humor purpose.

2. Amplification - This DOESN'T go against what the lyrics say, but it brings an additional meaning and puts across different meanings.

3. Disjucture - This is when the visuals have NO relation to the lyrics at all or can even go against the lyrics. A good example of this is Micheal Jacksons infamous 'Man in the Mirror'

Surprisingly, some videos can in fact consist of all the above and this tend to make quite an impact on the public.

An example of ILLUSTRATION would be the lyrics "See the kids on the street, with not enough to eat". When this is sung at 0:39 there is an image showing people suffering exactly this.

The lyrics "I'm standing with the man in the mirror" and also "If you wanna make the world a better place, take a look at yourself and make a change".

Finally AMPLIFICATION would be the one that is slightly harder in this video. Throughout the video there is a wide amount of images showing various religious figures such as Desmond Tutu and Mother Teresa. Interspersed images of religious figures implies that he is suggesting that the transformation involves looking and connecting with God as he is the key of the change. In addition to this he also includes images of various political and goverenment figures as well has videos of missiles and army/goverenment bodies attacking people.

This implies the message that political figures are the problem and religion is the solution during a time like this.