Hurtwood Media A2 - Importance of a Storyboard

After putting together our initial idea's, producing our concept and creating a solid timeline the next step is making a storyboard. A storyboard visually tells the story of an animaition, in our case the video, panel by panel almost like a comic book.

The storyboard should convey some of the following information:

• What charaters are in the frame, and how are they moving?
• What are the characters saying to each other, if anything?
• How much time has passed between the last frame of the storyboard and the current one?
• Where the "camera" is in the scene? Close or far away? Is the camera moving?

This master document will contain every detail for your video production, not just the visuals to go with every sentence, but a list of all the outstanding stills required, or cast and props.

We've tried to include all the shots and footage required and this takes time! Our aim is to do it as throughly and proper as possible and this invloves including imformation such as --> a shoot list (or route march) for the shoot, instructions for camera and director, instructions for the editor such as any graphics that are required, any graphics instructions, or post production effects.

A storyboard is a complete master document, the complete blue print of your corporate video, and it’s something that all people can understand, so there’s no mystery or confusion.

Having a storyboard is so important. By having it all down on paper the whole programme is therefore perfect and everyone, the cast, colleagues and production team is in full agreement.

Whn it finally comes to the day of shooting everything should go to plan and be as organised as possible.

It’s everything about your corporate video on paper.